Why do so many P&C agencies struggle with the ‘life sale’? 

I dig deep into the challenges and opportunities facing P&C principals, on the Agency Revolution podcast with Michael Jans:

  • How to avoid the biggest and most common mistakes selling life insurance in your agency.
  • The dramatic impact the life sale has on client retention. (You’ll want to do the math on what this means for your agency!)
  • Why you want your agency to be their life agent… before someone else is.